Sustainable Customer Acquisition.

The Weloop trade-in process is a 100% Shopify-native circular workflow that allows brands to accept pre-loved items in exchange for store credit. Brand owners define pricing rules by category and grading criteria. Customers submit requests via a native portal, complete a virtual photo inspection, and receive an automated Shopify Gift Card once the item is physically verified.

Implementing a trade-in program can double Customer Lifetime Value by creating a closed-loop ecosystem. Instead of a one-time transaction, customers return to trade in items and reinvest their credit into your latest collections, with shoppers spending an average of 2.7x their credit amount on new arrivals.

Yes. Weloop provides total control over margins by allowing brand owners to set base prices by category. You can define unique starting valuations for different item types (for example, higher for coats and lower for t-shirts) and apply specific grading rules to each to ensure the buy-back price reflects the item’s resale potential.

Weloop uses condition-based rulesets that you customize through a grading questionnaire. Set logical triggers such as adding $10 to the base price if the original tag is present or automatically rejecting an item if the customer indicates it has been altered, removing manual decision-making from your workflow.

Weloop features unified inventory management, meaning your "Pre-Loved" stock lives in the same place as your "New" inventory. Because the app is Shopify-native, traded-in items use standard Shopify product objects, ensuring your existing accounting, fulfillment, and stocktake processes remain identical.

Yes. Weloop provides native gift card automation. Once a trade-in is approved in the admin, the system automatically generates and emails a native Shopify Gift Card or Discount Code to the customer. This ensures the credit is instantly usable and fully synced with your store’s financial reporting.

To reduce logistics costs and unnecessary returns, Weloop allows you to request pre-shipment photos from your customers. Your team can virtually inspect the garment’s condition through the Shopify admin and only issue shipping instructions once the item passes your initial quality standards.

Weloop includes an integrated team chat located directly within the Shopify app interface. This tool allows any team member to converse with customers about specific trade-in requests, keeping the entire message history visible and organized for the whole staff without using external email tools.

Weloop offers total scalability control, enabling you to accept trade-ins only for specific countries or certain product categories. This allows small and medium brands to start small, test their circularity logic in a controlled market, and scale the program as their operational capacity grows.

By hosting the program in a dedicated customer profile space, you keep 100% of the customer data and transaction history within your ecosystem. This prevents platform leakage to external marketplaces and allows you to use customized email templates at every step to reassure the customer and reinforce your brand voice.